DG101 Introduction to Graphic Design

Course Description

These 2 course teaches the fundamentals of visual design, color theory and introduces students to graphic design as a dynamic means of communication and a major part of our visual culture. This course builds a foundation in the understanding of visual structures and has students gain valuable perceptual skills. Assignments and exercises include bringing diverse elements such as signs, symbols, words, and pictures together and assembling them into a total message.    

Learning Outcomes

  • Intro to the Macintosh and Adobe Creative Suite    
  • Be familiar with the major periods of Graphic Design history    
  • To explore conceptual principles underlying the professional practice of graphic design, includingvisual problem solving, terminology and methodology. This course will introduce the graphicdesign process and the fundamentals of visual communication. Special attention will be given tothe understanding of composition, sketch process, craftsmanship and work ethic. The course willalso focus on developing productive and professional work habits.    
  • Improvement of strong work ethics, habits, and a sketching process    
  • Improvement of observational skills    
  • Demonstrate the ability to recognize and utilize basic design elements    
  • Demonstrate the ability to recognize and utilize the principles of design    
  • Acquire Visual literacy    
  • Develop visual research into a creative process    
  • Understand the perceptual/conceptual process during which form, type and content, even results generated from a computer printer, are critically analyzed, evaluated and integrated to perform a specific task and communicate a direct and coherent message     
  • Show improvement of strong work ethics, habits, and a sketching process    
  • Explore ways to retain meaning and quality of a form while translating into a graphic language anda technical language    
  • Command positive and negative space, and demonstrate the difference between active and passive space    
  • Recognize the difference between symmetry and asymmetry, and its’ impact on a composition    
  • Demonstrate an understanding of basic color theory    
  • Demonstrate simple principles of color theory such as: the color wheel; light to dark gradations;  concepts of hue, value, intensity, and temperature; color and its response to audience emotions